Friday, April 1, 2016

Create a Valuable and Rank-Worthy Quality Content

1. Google, you read my mind!

So first off, if I search for something like "best granola brands," what I find is this page ranking first. It's from Eat This Supermarkets, granted your mileage may vary. You might get a different search result given your geo or that kind of thing. The page is called "The World's 10 Healthiest Granolas."
Quality Content
Now Google is looking at a bunch of things here, but one of the things they are obviously looking at and still looking at, very much so, is things like keyword matches. And not just raw pure matches, although that's important too, but synonyms, word uses, intent matching. Essentially Google's trying to parse out, all right, when someone searches for "best granola brands," they could mean the "best" meaning the most flavorful, they might mean the ones that are most popular, they might mean the ones that are healthiest, or maybe some combination of all these qualities. 

In this case, they've taken "healthiest." "Healthiest" was, in fact, a bunch of the top 10 results, so I think Google is actually saying, "Hey, maybe in the world of granola, 'best' and 'healthiest' have some synonymity, have some overlap, some confluence. Perhaps a lot of people who are searching for best are searching for healthiest in the world of granola that is." So they've put that there. 

When you're thinking about evaluating your content, we've done this for years and years in the SEO world, but we should be thinking about how do my keywords match up, particularly my title and my headline and the first bits of my content. 

2. Related topics

Number two, topic associations, related term and phrase matches, co-occurrence, keyword co-occurrence. It is the case that if Google sees that a lot of the time, when words like "best granola brands" or "granola brands" or "best granola" appear on the Web, they also see words and phrases like "healthy." They also see words like "nutritious." They see words like "fat and sugars." They see "calories."
If they're seeing these words frequently associated with this other topic, they're going to essentially reward content that uses those terms and phrases intelligently, and they might actually penalize pages that don't have them. Google might for example say, "Gosh, it is very odd to have a page about granola that nowhere on the page mentions nuts, because we frequently see nuts and granolas mentioned together, and so that is a peculiar one to us." Or it could be the case that when they see granola brands, they almost always see a comparison of things like calories and fat and sodium and sugar, and so when they see a page that doesn't have those elements, that's also peculiar to them.

Sunday, February 28, 2016

SlashdotMedia - Fair processing notice

Dear Site User,

Fair processing notice - Data Protection Act 1998

We are writing to let you know that with effect from 27 January 2016, the Slashdot Media business, which provides online services through various web sites including Slashdot.org and SourceForge.net (the "Slashdot Media Services") has been purchased by SourceForge Media LLC of 1660 Logan Avenue, San Diego, California, 92113, USA ("we" or "us").

As a result your personal data have been transferred to us and will be used in connection with the continued provision of the Slashdot Media Services to you. Your personal data will continue to be processed fairly and lawfully in accordance with the Data Protection Act 1998 for the same purposes as those it was originally collected by Dice Career Solutions Inc and/or eFinancialCareers Limited including to:

* continue to provide you with information (by electronic means or otherwise) about other services we offer that are similar to those that you have already received or enquired about;
* carry out our obligations arising from any contracts entered into between you and us;
* provide you with the information and services you request from us;
* tell you about changes to the Slashdot Media Services; and
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Further information on how your personal data may be processed, who it may be disclosed to and how it will be stored can be found in the Slashdot Media Services privacy policy available at: http://www.slashdotmedia.com/privacy-statement/

You can ask us to stop processing your personal data or contacting you for marketing purposes at any time.
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Please let us know if you have any queries.
Yours sincerely,
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The team at SourceForge Media LLC

Saturday, January 16, 2016

Bitter Truth of Philippine SEO Outsourcing Company

The Bitter Truth of Philippine SEO Outsourcing Company 


Good day everyone, I am just dropping by to write something about this since it's bothering me for some time now.

Whenever one of my contract ends I always find myself looking for another in hope that I will be able to find a permanent employer even tho I prefer myself to be a freelancer, I still hope to have a permanent job online with a particular company.

Speaking of a company, as I always find myself looking for a new job after a contract expire I realize that many outsourcing companies here in the Philippines have this particular thing called "Hiring Process" well that's a must for a company to secure and offer their clients the best employee there is. But, the process is a BS! Yes, you here me it's a BS. Why?

SEO Specialist - Homebased

Here are the following reasons why;


1. The Waiting Process - This process to get an interview takes too long to consider. Unlike applying to a direct client specially clients from the U.S. they'll simply look into the the applicant's resume/portfolio and if they'll find him/her fit for the job an interview will be given most of the time getting hired right after the interview. Most Outsourcing Companies here in the Philippines they'll make the applicant wait and in the process of waiting they'll get an initial interview by someone who has little or no knowledge on SEO.

2. The Initial Interview Process - WTF! Do they even know how Search Engine Optimization works when they ask those questions? If they do I'm pretty sure they'll understand what you're talking about but they usually don't since most of them are virtual assistants task to screen out applicants. They don't know a shit about SEO.

After the initial interview you will be told to wait until their client respond to their assessment during the initial interview where I am pretty sure most will fail since they didn't understand a shit about what you talk about (SEO).

3. The Assessing of Applicants - During the initial interview they will assess you NOT base on your credentials nor your experience or your skills or your previous achievements but on how good conversationalist you are. Yes that's right, you need to have a good PR to get the job you're so highly fit.

Note: Wear a mask with all your smiles and the sweetest thing they want to hear to land the job they won't give a shit if you can do the job as long as you can impress them.

4. The Interviewer - I am not generalizing this one but I can assure you that around 95% of those assigned to interview an applicant are most likely a previous call center agent with zero background in Internet Marketing or SEO (Search Engine Optimization). How can I tell? One is the way they approach an applicant, 2 they get irritated and they don't want to discus anything about On-page optimization or Off-page Optimization all they want to hear is an answer to their questions and if you try to explain things why it has to be done or how you could do it you can sense their disapproval to further the conversation.

5. The Company's Client - I am a Filipino at the same time a human being. My concern goes to the client who happened to seek services through outsourcing companies here in the Philippines where services are good at the same time affordable BUT be weary about the one's who will work for your site you'll either just waste your money in trust of that outsourcing SEO company because the right candidate was not chosen or your site be penalized by Google because of trash backlinks.

If you're a client or your company entrust you to find for an SEO (Search Engine Optimization) do not run to an outsourcing company here in the Philippines to find the right applicant for you. I suggest you post an Ad yourself on Craigslist Manila, Pinoy Jobs or Best Jobs Philippines. Make time to conduct the interview yourself and get the best candidate to help your site don't worry you won't make a mistake in choosing the right candidate you'll definitely know who's faking it and who can actually do the job.

In addition I'd like to provide you the rates for SEO Services here in the Philippines depending on the level of their skills/knowledge and experiences.

Beginner - With little or no knowledge but has the potential to grow due to his/her persona the rate is $2 per hour a Full-time will cost you $320 per month.

Advance - A minimum of 1-2 years of skills, knowledge and experience in the field. The rate is in-between $3 or $4. I suggest to start at $3 per hour or $480 per month (Full-time) if the person is performing well increase his/her salary and inform him that you expect him/her to perform even better.

Expert -A 5-7 years experience with proven track record regarding his/her skills/experience will have a rate of $5-$7 per hour. I suggest to start at $5 per hour that will cost you around $800 per month (Full-time) .

Guru - A 10 years experience in the field with proven track records will cost you around $10-$15 per hour. I suggest to start at $10 per hour that will cost you around $1600 per month (Full-time).